Privacy Policy

Hey Lady! is a network of incredible women from all over the world, connecting through English. We bring together strong, determined and intelligent women like you to have meaningful conversations about the things you care about with other women learning English.

We understand that protecting your personal information is important. This Privacy Policy explains how we collect, use, share and protect personal information when we provide the Hey Lady! Community to you, including our members' platform, English speaking classes and programs, challenges, interviews and online and in-person events (Services).

In this Privacy Policy, we, us or our means mmmEnglish Pty Ltd T/AS Hey Lady! Community ABN 70 633 990 342. Personal information means information or an opinion about an individual who is identified or reasonably identifiable, whether true or not and whether recorded in a material form or not.

The information we collect

The types of personal information we may collect about you include:

your name, gender and age or date of birth;
your contact details, including email address, mailing address and/or telephone number;
your country, time zone, occupation and English speaking level;
payment details (processed by our third party payment processor; we do not store your full card number);
photos of you, including your profile photo;
recordings of your voice and image, where you take part in a recorded class, session, interview or event, send us a verification video, or record before-and-after videos as part of a program (see "Recordings and photos" below);
content you create and share, including posts, comments and messages to other members;
content other members create and share that includes information about you, such as when they send you a message;
your participation on our platform, such as events you attend or host, attendance streaks and progress;
your preferences and opinions, including information you provide through member surveys and feedback;
your conversations with our AI conversation assistant, if you use it when signing up;
device, browser and usage information, including browser session and approximate location data, network information, page views, acquisition sources and how you use our Services, including through cookies (see "Cookies" below); and
any other personal information you choose to give us, or that we request from you, while providing our Services.

Sensitive information

Sensitive information is a type of personal information given extra protection, such as information about your health, religion, ethnicity or political opinions. We do not ask you for sensitive information. You may choose to share it in conversations with other members, for example when talking about your health or your culture. We only use it as part of providing our Services, and we will not collect it for any other purpose without your consent.

How we collect personal information

Directly: when you sign up for a guest pass, trial or membership, complete your profile, take part in classes and events, use our members' platform, fill in forms on our website, take a survey, or contact us by email or chat.
Indirectly: when you use our website and platform, for example through cookies and usage data.
From third parties: from our analytics, cookie and marketing providers, and from social media platforms where you have allowed us to collect information.

Recordings and photos

When we record. We tell you before we record or photograph you. For example, we arrange interviews with you in advance, and at in-person meetups we let everyone know if we will be filming or taking photos. If you would rather not appear, just tell us.

Verification videos. To keep our community women-only, we may sometimes ask you to send a short video to verify your identity. Only our team reviews it, we use it only for verification, and we delete it once you are verified, and always within 30 days, unless we need to keep it to investigate suspected misuse of our offers or a breach of our Terms of Use.

Program videos. When you join some of our programs, we ask you to record a short video at the start and the end, so you, your coach and our team can see your progress. These videos stay within your program unless you give us explicit consent to share them, for example as a testimonial.

Where recordings are shared. Recordings and photos we make are shared only within the Hey Lady! members' area. We will never share your image, voice or content publicly (for example, on our social media, website or advertising) without your explicit consent.

Members recording each other. Members may record sessions with each other for their own practice, but only with the agreement of everyone being recorded. These recordings must stay within the Hey Lady! platform. A member may share content of herself outside the platform, such as on her own social media, but she must not share recordings or images of other members without their consent. Anything a member shares outside the platform is her own and is not shared by, or on behalf of, Hey Lady!.

How we use personal information

We may collect, hold, use and disclose personal information to:

give you access to our Services, including your login, guest pass, trial or membership;
run our community, classes, programs and events, register your attendance, track your progress in our programs, and connect you with other members;
confirm our community is women-only, including by reviewing a verification video where needed;
contact you about our Services and your account;
process payments, and for record keeping, invoicing and billing;
understand how our Services are used and improve them, including through analytics and member surveys;
run promotions, competitions and member benefits, such as our referral program;
send you marketing about our products and services, which you can unsubscribe from at any time;
consider your application if you apply to work with us;
keep our community safe, prevent misuse of our free trials, guest passes and offers, and enforce our Terms of Use;
comply with our legal obligations and resolve disputes; and
for any other purpose required or authorised by law, or that you consent to.

In an emergency, where we reasonably believe there is a serious risk to the life, health or safety of you or another person and it is impracticable to get your consent, we may contact emergency services or your family, partner or support person.

Who we share personal information with

We may disclose personal information to:

other members, who can see your profile, the events you attend or host, the content you share, and recordings within the members' area;
service providers who help us run Hey Lady!, including platform hosting, video calls, payment processing, email and marketing, website, analytics and IT support providers;
AI service providers that power tools such as our AI conversation assistant, to process the information you share with those tools;
our employees, coaches and contractors;
our professional advisers;
sponsors or promoters of any promotions or competitions we run;
anyone to whom our business or assets (or part of them) are, or may in good faith be, transferred;
analytics and advertising providers such as Google Analytics and the Meta (Facebook) Pixel; and
courts, tribunals, regulators and law enforcement, where required or authorised by law, or to establish, exercise or defend our legal rights.

We do not sell your personal information.

Overseas disclosure

Many of our service providers store or process information outside Australia, primarily in the United States [and other countries, if relevant]. Our members also live all over the world, so information you share with other members will be accessed in their countries.

Storage and security

We take reasonable steps to keep your personal information secure and to protect it from misuse, interference, loss and unauthorised access, modification or disclosure. These include physical, electronic and managerial safeguards. No method of sending information over the internet is completely secure, so we cannot guarantee the security of information you send to us.

Keeping and deleting your information

We keep your personal information while you are a member. If you cancel your subscription, we keep it for a 30-day recovery period in case you change your mind, then delete it. After that, we keep only the information we need for reporting and to meet our legal obligations (for example, billing records), and anonymise everything else so it no longer identifies you. Verification videos are deleted once you are verified, and always within 30 days, unless we need to keep one to investigate suspected misuse.

If your guest pass or free trial ends and you don't continue to a paid membership:

if you attended two or more events, we keep your information for the same 30-day recovery period, then delete it in the same way; or
if you attended fewer than two events, we keep your information for up to 60 days after your pass or trial ends, so we can invite you back to restart it. If we don't hear from you in that time, we delete it in the same way.

You can ask us to delete your account, your personal information, or any recording or photo of you at any time by emailing hello@heylady.io. Messages and other content you shared in the platform may stay in place so conversations still make sense for other members, but we anonymise them so they are no longer linked to your name or profile.

Cookies

We use cookies on our website and platform. Cookies are small text files stored by your browser that remember your preferences and recognise you when you return. Some cookies are essential for our Services to work. Others help us understand how our Services are used, or allow third parties such as Google and Meta to show you our ads on other websites and social media.

You can manage non-essential cookies at any time using the "Cookie preferences" link at the bottom of our website, or through your browser settings. If you block all cookies, including essential ones, parts of our Services may not work.

Marketing emails

If you sign up to Hey Lady! or join our mailing list, we may send you emails about our classes, programs and offers. You can unsubscribe at any time using the link at the bottom of any marketing email, or by emailing hello@heylady.io. We will still send you important emails about your account and subscription.

Links to other websites

Our Services may contain links to other websites. We do not control those websites and are not responsible for how they handle your personal information. This Privacy Policy does not apply to them.

Accessing and correcting your information

You can ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing hello@heylady.io. You can also update most of your details yourself in your account settings. We will respond within [30] days. If we cannot give you access or make a correction, we will tell you why.

Privacy complaints

If you think we have mishandled your personal information, please email hello@heylady.io with the details. We will acknowledge your complaint, look into it, and respond in writing within [30] days.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time by publishing the updated version on our website. If we make significant changes, we will let members know by email.

Contact us

For any questions about this Privacy Policy, please contact us at:

mmmEnglish Pty Ltd T/AS Hey Lady! Community ABN 70 633 990 342 Email: hello@heylady.io

Last update: 04 October 2026‍